Why I won't buy Apple? or Q&A continued
"Whenever science makes a discovery, the devil grabs it while the angels are debating the best way to use it"
Alan Valentine
The number of e-mails I received during the last several months has been simply astounding to say the least. Most of them are compliments and questions, some of them are ideas and few of them are complaints... I appreciate all of them- so keep them coming :) But today I wanted to address few more of the questions being asked most frequently:
1. Why do I focus my attention on stocks that don't fall under the definition of "sexy" names like AAPL or RIMM?
My answer to this is quite simple. There are literally thousands of stocks out there, and by focusing your attention on the ones that dominate media, message boards and magazine covers- you are likely investing in securities that at best are efficiently priced, and at worst are outright bubbly. And this is not just my opinion- being the research junky I really am- I've read a ton of well known research papers focusing on the impact of affect and media in stock market returns and most of them arrive at the same conclusion- you would do better ignoring the most followed names and instead focusing on the unknown ones... The most recent one was called "Affect in a Behavioral Asset-Pricing Model" by Statman, Fisher and Anginer; you can read the full paper here-
I won't bore you to death but here are some quotes to consider:
"We admire a stock or despise it when we hear its name, whether Google or General Motors, before we think about its price-to-earnings ratio or the growth of its company's sales. Stocks, like houses, cars, watches and most other products exude affect, good or bad, beautiful or ugly, admired or despised..."
"Affect is the specific quality of 'goodness' or 'badness.' It is a feeling that occurs rapidly and automatically, often without consciousness. Investors prefer stocks with positive affect and their preference boosts the prices of stocks with positive affect and depresses their returns...
We study the preferences of investors as reflected in surveys conducted by Fortune magazine during 1983- 2006 and additional surveys we conducted in 2007. We find that the returns of admired stocks, those highly rated by the Fortune respondents, were lower than the returns of despised stocks, those rated low. This is consistent with the hypothesis that stocks with negative affect have high subjective risk and their extra returns compensate for that risk"
The punch line- in pure mathematical terms- returns of companies less "admired" by the market participants have been found to be significantly higher than those of the most "admired" ones. (3.34% a year for portfolios rebalanced every two years (1982-2006)). So why would I focus my attention on AAPL, GOOG and RIMM if I could instead spend my time on CEL, CHNG, NVDA and SYNA!? I'll let the "talking heads" do what they do best- "BS" and instead focus my attention on finding new good " less admired" companies to invest in.
2. You rarely provide a long, company specific research and most of the time you just buy stocks without detailed explanation?
Once again - I've touched on this issue before. The fundamental core of my investing strategy is a belief into the emotion-free process. And by definition, writing a long research report on a specific company implies that on some level you are likely attaching yourself to some kind of opinion, and thus could very well ignore an important piece of information that does not support your initial conclusion. You can disagree with the above statement but I think there is plenty of behavioral finance research out there that supports it.
Once again, I am not participating in a popularity contest but rather trying to outperform the market in both good and bad times. I try to keep an open mind when it comes to specific stocks and instead focus most of my research time on important economic trends that point me to the right sectors and industries. And one thing I can tell you- that before pulling the trigger on any individual stock- I personally read most of the financial information available out there including 10Ks, 10Qs and even some of the analyst research. I do my own fair value calcs and establish entry and exit points, but I also prefer to keep my notes private as it relieves me from an emotional weight of trying to explain what I got wrong if something does not work out. Thus I could easily tell you if I am bullish or bearish at the moment, or which sectors I like but I very rarely state my opinions on individual stocks unless they are part of my portfolio...
P.S. I like technology and healthcare, and now feel more bullish than bearish, and thus one could easily notice that my MSN portfolio is tilted heavily in that direction... :)
Stay safe and cheers, Vad :), skepticalcapitalist@gmail.com













